Microsoft

The Road to Hell is Paved With Good Intentions #

The intent behind Microsoft’s new ‘one experience, everywhere’ mantra is noble. They see the increasingly common situations in which the iPod, iPhone, and iPad serve as gateway drugs, err products, to the Apple ecosystem. Microsoft isn’t trying to become Apple by any measure, but they are trying to shift the perception of their products toward the more intuitive and user friendly end of the spectrum, and these are qualities Apple is famous for.