Seriously, Don't Do This: Unsubscribe Edition
·2 mins
A while back I pointed out a few things that some websites do that are just plain wrong. Keeping with the “Seriously, don’t do this” theme, the next episode is regarding the ability and method of unsubscribing from an email.
This has been inspired by the living hell that is CBS Sports junk email thanks to filling out a March Madness bracket.
Rules of the unsubscription process #
Always have a clear unsubscription method in your email communications, though the myth that it is legally required has been busted, this shows you or your company have at least a shred of decency and respect for your customers.