Evaluating If and How Apple's Strategy is Still Like a Startup
Apple has famously flown a pirate flag, dismissed conventional business practices, and run the company in nontraditional ways. It seems to be working so far. This isn’t an argument that Apple is exactly like a startup, but there are some key indicators that highlight how Apple is run differently when compared to any other multibillion dollar technology company such as Google, IBM, or Microsoft.
The $475B Startup(ish) #
Focus #
The number of technology product categories that Apple participates in in shockingly small for a company that size. It could be argued that Apple’s focus on their products has never been better. Their newer products are selling in record numbers with their older products outpacing their respective industries. This focus is far more aligned with a startup mentality - “If we can just do this one thing perfectly…” The focus is very apparent, even to a fault in some cases.