Google+

It is a somewhat cynical view. One could argue Google is attempting to make it as easy as possible for people to connect. To be clear: I disagree with this being opt-out instead of opt-in, I think Google is doing everything they possible can to make Google+ relevant, and I think they will cave to pressure on this and make it opt-in.

Marco has a strong closing statement:

You, the users, are just along for the ride. You’re just eyeballs. Body parts and ad-targeting data. Google doesn’t care about you at all. You’ve tolerated enough already that it’s pretty clear you’re not really going anywhere.