Privacy

It is no secret that the NSA is, or is at least capable of, tracking your every move. Many people also realize that advertisers have a lot more access to tracking you than you’d think (or like), but most people do not.

Your phone is constantly connected to cellular towers, scanning for WiFi, and in some cases searching for Bluetooth. To make wireless connections, a handshake of sorts has to take place. This handshake includes some indentifiers to tell the source who you are. This information isn’t your name or email address, but a MAC address is unique enough to pretty easily trace you as an individual.

There is no doubt that privacy is getting more visibility than ever with the NSA leaks of late. A lot of people are opting for more secure services, apps, and hardware. This often comes at a price as these services are harder to engineer and maintain, they’re not usually given away for free. The exception is Kim Dotcom’s MEGA service with 50GB of free ultra secure cloud storage.

AT&T announced sponsored data plans today that allow providers to pay for the data that you use on your mobile device while using their services. Imagine streaming Netflix without it counting toward your 2GB data cap, seems neat right? Well the financial savings represent the most obvious upside, the privacy issue presents the largest down side. Your data and your usage are now bought and paid for by someone else, meaning they own it.