Doesn't Add Up: Rumors of Apple Purchasing Beats

Thu, 08 May 2014 16:54:03 -0700

As reported by the Financial Times (subscription required; MacRumors link for those without) Apple is allegedly in talks to purchase Beats for $3.2 billion. Beats makes headphones and recently launched a music service to go head-to-head with Spotify.

Apple could use some help with iTunes Radio, though for those simply looking for radio it isn’t too shabby; Apple certainly loves nice hardware and hardware design and it is no secret that Apple’s EarPods, though improved, could stand to be improved upon. However, this still doesn’t add up. It isn’t the money, it’s the principle.

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Doesn't Add Up: Rumors of Apple Purchasing Beats